CODEWITHSUNDEEP
cookiesadsense
JW.
JW.

Reputation: 4951

Is there a setting on Google Adsense to suppress use of cookies for users who have not yet given consent

Update: I have split my original question into two to let each one be more cohesive.

According to EU Article 5(3) of the E-Privacy Directive (a.k.a 'The Cookie Laws'), web sites that target EU users have to gain opt-in consent from users before they set a cookie.

See ICO Guidence

I am trying to square this with Google Adsense on my web site.

I would imagine that Google Adsense can serve ads without having to set cookies.

However, I cannot find any info on this (on the Google sites/settings panels) about how to relay information about the 'state of consent' back to Google during a page request. So, my only option seems to be that I should not embed Google tag code at all if the user has not explicitly given consent. Which seems a bit drastic.

Letting my serverside script set a 'hasConsentedToCookies=FALSE' flag in the JavaScript tags would allow me to instruct Google's services to run in a gracefully degraded fashion.

Is there a setting on Google Adsense to suppress use of cookies for users that have not yet given consent?

If so, where can I find info on this?

Upvotes: 17

Views: 5477

Answers (2)

John Grischam
John Grischam

Reputation: 263

I guess the closest solution would be to use Non-personalized ads (NPA) but keep in mind that if you activate GDPR messages on your site, the sites can still show personalized ads based on the users' consent decision.

Non-personalized ads are ads that are not based on a user’s past behavior. They are targeted using contextual information, including coarse (such as city-level) Geo-targeting based on current location, and content on the current site or app or current query terms. Google disallows all personalized targeting, including demographic targeting and user list targeting.

Although non-personalized ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies or mobile ad identifiers for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Therefore, you must obtain consent to use cookies for those purposes where legally required, per the ePrivacy Directive in certain EEA countries. Google does not require you to obtain consent for using the browser’s Trust Token API to combat fraud and abuse.

Google source

Upvotes: 0

denmch
denmch

Reputation: 1516

No, there isn't a setting in Google AdSense. Google actually just released a note about changes to the consent policy in July 2015 pointing you to a Google site called Cookie Choices, which has information about EU consent as well as links to third party solutions for managing cookie consent functionality on your sites.

So the short answer is that you need to explore the third party tools and choose the one that best addresses your particular case.

Upvotes: 2

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