CODEWITHSUNDEEP
magentomagento-1.7mailchimp
Jordy S Chemparathy
Jordy S Chemparathy

Reputation: 539

mailchimp integration in magento

Now am heard about mailchimp for effective email marketting

So i downloaded it form here

But i have few questions

  1. whta is the advantage of mailchimp ?
  2. Better tutorial for mailchimp ?
  3. Better tutorial for mailchimp ?

Anybody please help me

I want to integrate mailchimp  in magento

any help is appreciated

Upvotes: 1

Views: 4974

Answers (3)

webcoder
webcoder

Reputation: 1375

You can find examples and demos in Third-Party API Wrappers for PHP repositories.

Upvotes: 2

Fiasco Labs
Fiasco Labs

Reputation: 6457

The advantages...

Using the Magento newsletter function will probably get you banned from sending email from your web server. Most hosting plans put a limit on the amount of transactional emails that can be sent for the following reason. If they end up sending too much spam-like email, they will be put on block lists and then all their customers get penalized for a few bad players.

They would rather that you send promotional email which can bounce, or end up being marked as unsolicited commercial email through an email service provider that monitors and cleans up any activities that cause unnecessary junk mail to enter the system and also limits through TOS, where lists can come from (existing customers, people who've subscribed, people who wish to receive promotional email and have signed up through other means).

Mail Chimp is one such email service provider, there are several, a couple have created integration modules for Magento so you don't have to export your newsletter subscribers and import them into the email service.

Mail Chimp also is able to give you statistics and will tie into Google Analytics so you can start tracking how effective your promotional emails are, can try different approaches and see what really works and what customers were interested in on the promotional email through link referral from each item you've included. With Magento, you sling stuff at a wall and hope something sticks, with the statistics Mail Chimp can tell you what you flung at the wall, how hard you flung it, how sticky it was and whether people prefer popsicles and chocolate truffles over candy apples and lemon drops. From this you can go from "Meh, whatever..." responses to "Hmm, I think I want this".

Any email service provider you choose can offer this type of statistics and analysis... Magento Newsletter can't.

Upvotes: 5

McNab
McNab

Reputation: 6777

This is copy/pasted straight out of a proposal I recently submitted for a Magento site with integration with a 3rd party newsletter system (in this case I am using the Fontis Campaign Monitor module, which I like);

" The default Magento email newsletter functionality is not as good as it could be. I would normally hook the email newsletter submission box up to a service like MailChimp or Campaign Monitor (I'd recommend the latter).

They allow you to manage your distribution lists and generate and customise email templates yourself which will actually arrive at the inboxes of your customers and not get spammed, bounced or look awful in their email client. These systems allow you to test your newsletter in a huge range of email clients and will advise you of any mistakes you've made (ie badly chosen spammable keywords).

They will allow you to send the comapigns to your distribution lists from thier server, and will also give statistics on your email campaigns – bounce rate, open rate, click through rate, numbers flagged as spam, users who unsubscribed, all the different geographies they went to etc.

And they are free until you get about 2000 recipients, after which you pay a small amount for a very good service. "

Upvotes: 2

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