CODEWITHSUNDEEP
analytics
FlySwat
FlySwat

Reputation: 175603

DoubleClick/YieldManager/Ad.com Tracking Pixels - What exactly do they track?

Our marketing team has placed a lot of these tracking pixels on our site. Most of them just make a simple HTTP GET to a URL, usually by using a IMG tag, but some document.write in an iframe/script node as well.

What I would like to know, is what exactly these track. Source IP? What if you are behind a proxy?

Upvotes: 1

Views: 1238

Answers (2)

dougliser
dougliser

Reputation: 11

These sites cause the visitors browser to go to the site to load the image or javascript. What the site does is store a cookie and/or fingerprint of the visitor. Your site also tells the tracking site something about the visitor -- whether they purchased something or particular aspects of the pages that were vistited. The tracking site than can connect this visit with other visits to your sites, other sites, banner ads or more.

Upvotes: 1

ChrisW
ChrisW

Reputation: 56113

It's called a Web bug.

Upvotes: 0

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