CODEWITHSUNDEEP
variablesgoogle-analytics
user1102550
user1102550

Reputation: 543

Google Analytics Custom Identifier

Hi I'm investigating Google analytics. What I'd like to do is add a custom tracking variable, i.e. a GUID which relates to our ecommerce system. Ideally I'd like to use use the data export API to pull the data back into our systems and do some reporting. Google specifically prohibits personally identifiable data like an email address being used, but what about a GUID that only our ecommerce systems. Is what I want to do possible and is it with the terms of Google's conditions?

Upvotes: 0

Views: 63

Answers (1)

CrayonViolent
CrayonViolent

Reputation: 32532

Google not only prohibits direct personally identifiable data, but it also prohibits data that can be used to indirectly personally identify people within your own system. So in other words, if that GUID is attached to a personally identifiable info within your own system, you cannot send that data to GA, because you can easily export the GA data, tie it back into your system, and attribute GA data to personally identifiable data.

Of course, someone would have to bring it to google's attention, and someone would have to prove there is a link to said data...

Upvotes: 2

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