CODEWITHSUNDEEP
google-analytics
Quotient
Quotient

Reputation: 4055

Google Analytics - multiple domain and sites

I have a system that manages about 200 sites. Each has a unique domain name and unique content but all of the urls for the sites are the same, since they use the same template.

I currently have each site with a unique GA account. I would like to also have another GA number where I can aggregate the behavior and traffic from all the sites. Since the url paths are all similar I am thinking the reporting would be nice as a roll up.

The goal is to get total stats and pattern behavior without having to go to 200 different dashboards.

Upvotes: 0

Views: 351

Answers (1)

Eike Pierstorff
Eike Pierstorff

Reputation: 32780

I'm kind of missing the question here. If you're asking if this is possible - yes, it's described in the google analytics documentation (you'll find an example at https://developers.google.com/analytics/devguides/collection/gajs/#MultipleCommands). You have to be careful that events, custom vars etc. are always pushed to both trackers.

Is it useful ? That depends. Analytics data is useful to the the extent that it's actionable. You're looking (I think) for a report that adds up visits for the same URL but on different domains with different content. I would presume that user behaviour is determined by the content rather than the URL, so personally I would think that kind of report would result in gibberish (data that looks valid but is not actually meaningful) - but then I don't know your reporting requirements, maybe you can eek out some meaning from that.

A "master" account for all domains might be useful if there is something else that the sites have in common - e.g. if you have a common online advertising budget or SEO strategy for all sites and want to optimize that, or if you simply want to see in a nice graphical interface how many users hit your server (if the domains all reside on the same server).

Even then I don't think it's a good idea to lump up all domains - you should rather set a custom filter to include the hostname in the tracked url (http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012243) instead of lumnping all domains together.

At the end of the day you have to ask yourself : "Is there anything I would do different after looking at this report" and if the answer is "no" it's probably wasted effort.

Upvotes: 1

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