CODEWITHSUNDEEP
sendgrid
Jeff Borden
Jeff Borden

Reputation: 1419

How do Sendgird's tracking mechanisms work?

Does anyone know how Sendgrid tracks email deliveries, junk folder designation, and email opens? The click tracking is pretty obvious, but the others leave me a bit perplexed. I'm assuming that if the email doesn't bounce they track it as delivered? Are they using web beacons for opens? If so, that doesn't seem too reliable.

Upvotes: 5

Views: 1806

Answers (1)

jacobmovingfwd
jacobmovingfwd

Reputation: 2273

1: Delivered means the receiving server has accepted receipt of the message at the SMTP level. It makes not claims as to the final destination of the message (Inbox, Promotions, Junk, Spam).

2: There's no way for a sender to know that a receiver has "bulked" a message, since the receiver doesn't send that information back. There are companies (such as Return Path) that partner between senders and receivers to provide aggregate Inboxing data, but nothing at the message level.

3: Opens are defined from the 1x1 pixel image. As you point out, they're limited to the reader displaying images, but I'm not sure of another way to do this. I encourage senders to design messages in such a way to encourage the reader to show images, though you don't want to force it. Also, these days Gmail pre-loads all images, which inflates their open rate.

Upvotes: 2

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