CODEWITHSUNDEEP
authenticationauthorizationgoogle-analytics-api
steve cook
steve cook

Reputation: 3214

Google Analytics measurement protocol authentication?

I'm looking at Googles Measurement Protocol, which gives you a way to send google analytics information from your server. However, there doesn't seem to be any authentication required. Have I missed something? Otherwise, what's to stop other people randomly spamming fake data to my account?

Upvotes: 18

Views: 1695

Answers (2)

Kentzo
Kentzo

Reputation: 3971

The measurement protocol is to make collection of data as simple as possible. Think of it as an arbitrary data sink.

To separate fake data from data generated by sources under your control you can use a property of a hit you report. E.g. by setting a custom metric to some secret. Collected data then can be filtered by that property to exclude possibly "fake" data.

Upvotes: 0

sdhaus
sdhaus

Reputation: 1896

There is no authentication required. There is nothing to stop people randomly spamming your account.

This is what has lead to the 'Ghost Referral' issue. See Link: enter image description herehttps://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Google Analytics was initially set up the measurement protocol with good will envisaged, however this has not been the case.

Upvotes: 6

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