CODEWITHSUNDEEP
google-analyticsanalytics
robolist
robolist

Reputation: 149

Passing Google Analytics data from classic to universal

I need to explore the possibility of passing my existing GA eCommerce data (using Classic Analytics) over to a new universal analytics account.

I do not want to make the full switch as yet for various reasons. I do however want to use universal analytics to track newsletter email opens.

I would very much like to include the transaction data to this new universal analytics account so that I can put opens and revenue side-by-side. I know it is possible to aggregate analytics accounts to one profile but because classic and universal are different I wonder if there is any way we can aggregate data from Classic to universal?

Or do I place two tracking scripts on the thank you page?

Any tips or advice will be much appreciated.

Upvotes: 0

Views: 314

Answers (1)

jughosta
jughosta

Reputation: 121

From official help page "Set up Universal Analytics":

Best practices

If you want to try UA on a website you’re already tracking with Google Analytics, we recommend you use the ga.js and analytics.js tracking code concurrently to maintain continuity in your first account. Send the data sets to separate properties: UA data to a dedicated UA property, and ga.js data to a non-UA property. Data cannot be merged or reprocessed after it’s collected. Alternative configurations are not supported and can result in corrupted or incomplete data.

In the coming months, look for documentation to help you migrating your existing Google Analytics web properties and data to UA.

So you can place two tracking scripts on the page.

Upvotes: 2

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