CODEWITHSUNDEEP
javascriptgmailmailchimpemail-templatesgoogle-schemas
user2747609
user2747609

Reputation: 331

using gmail actions in mailchimp templates?

I did a google and stackoverflow search but didn't find relevant results. Does anyone know if you can use google's gmail actions api inside mailchimp templates? Is this possible?

Thanks!

Upvotes: 2

Views: 1649

Answers (2)

davidcondrey
davidcondrey

Reputation: 35983

You can find information on how to use this feature here: https://developers.google.com/gmail/actions/

Mailchimp has begun incorporating this feature into Subscription Confirmation emails automatically. There's no need for you to do anything.

If you would like to add Action buttons to other types of emails you can follow the steps outlined on Google (link above). You must send Google a sample email marked up with structured data, and then register your sending account with them.

Once registered, you can add Action buttons to your emails using Schema.org style microdata markup and JSON.

For example: (excerpt from Google)

Go-To actions are easy to declare. Once you have markup your content with schema.org entities, you may add go-to actions for them. For instance, to make an Event entity have a RsvpAction Go-To link, you just need to populate the event's action property, as in the following example:

Add this in the of your email:

<script type="application/ld+json">
    {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "John's Birthday Party",
                 ... information about the event ...
        "action": {
            "@type": "RsvpAction",
            "url": "http://events-organizer.com/rsvp?eventId=123",
        }
    }
</script>

And this is an example of what you would add to the markup

<div itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="John's Birthday Party"/>
        ... information about the event ...
    <div itemprop="action" itemscope itemtype="http://schema.org/RsvpAction">
        <meta itemprop="url" content="https://events-organizer.com/rsvp?eventId=123"/>
    </div>
</div>

Note that Gmail buttons are not designed to be used in bulk marketing emails. The purpose of these buttons and the schema's which Google support are designed to be implemented in transactional style emails only.

Upvotes: 2

GrayJ
GrayJ

Reputation: 96

This is a great place to find and ask questions about mailchimp

https://groups.google.com/forum/#!forum/mailchimp-api-discuss

Upvotes: 0

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