Google Tag Manager: adding Multiple Universal Analytics tracking IDs & auto-event tracking

Question

I have not been able to find clear answers to the following:

• for a client with several country sites (subdomains) I want to use a Google Analytics account per site, plus a roll-up account to collect data of all country sites into one account. I want to use Google Tag Manager to add the analytics to the sites. To add 2 Universal Analytics tracking IDs in one container for a site, is it needed to change a name somewhere? As you have to do when adding analytics code manually to a site when using an extra roll-up account. If so, what exactly?

• subsequently I want to use autoevent tracking. To track for instance PDF downloads - which are in this case on outbound links. Which is explained in this Justine Cutroni post: http://cutroni.com/blog/2013/10/07/auto-event-tracking-with-google-tag-manager/ But instead of using the standard macro for url path, I would rather see the url title or the linktext, as the url path is indecipherable in this case (a bunch of numbers and letters). How can that be achieved? Given that the downloads are from dynamic catalogue pages (and thousands of them).

thanks

Answer 1

Why multiple accounts ? This would just work as well with profiles/views. That could potentially save you a bit of headache (if you have multiple trackers you need to push events etc. to all of them - for multiple view you just need a filter in your view settings).

Having said that, you find the settings for the tracker name under "advanced configuration" in the analytics tag template in the Google Tag Manager (both for ga.js and Universal Analytics). Tick the checkbox with the label "Tracker name" and enter the name (you need to rename at least one the trackers).