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Jerry Pham
Jerry Pham

Reputation: 372

Facebook ads click and page views

anyone have problems with facebook ads click report and other statistic system report? I'm using facebook ads for my landing page with 3 reporting system: facebook / google analytics / my own

My own tracking system very simple, just log/count every single visit in to database so the flow looks like:

facebook ads -> facebook redirect page (l.php) -> mypage.php ( I log the visit here) -> google analytics

The difference between facebook and google analytics is reasonable (could be browser/js/cookie...). but mypage.php and facebook is different in statistic also (This is not understandable - what happen in https://www.facebook.com/l.php? )

There is only one reason, l.php is not redirect to mypage.php (so it can't log anything). The user's browser has to have javascript enabled for facebook to load and track clicks.

I never get more than 60% clicks come to mypage.php

Another thing, the percentage of it is different between countries.

Anyone has experience in this problem please help / explain.

Many thanks

Upvotes: 1

Views: 390

Answers (1)

Petr Havlik
Petr Havlik

Reputation: 3317

Jerry, I've just been to Facebook training and learned that Facebook clicks does not necessarily equal visits. Did some research and found many articles on this discrepancy, see this official response from FB representative.

Can you check (apart from visits) pageviews for the click-through pages?

Anyway, I suggest you stick to one reporting tool and then observe any drops/lifts. Use UTM consistently.

Upvotes: 1

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