CODEWITHSUNDEEP
google-analyticsmixpanel
Maciej Lotkowski
Maciej Lotkowski

Reputation: 662

New visitors Mixpanel vs Google Analytics

I can't figure out why there's a quite significant (~30%) difference between new visits figure I get from Mixpanel and GA. Here's how I implemented this metrics with Mixpanel:

    if(!mixpanel.get_property("First visit")) {
      mixpanel.register_once({ "First visit": $.now() });
      mixpanel.track("Visit");
    }

Is there anything wrong with this code? Is there any better way to do it? I want to implement a signup funnel with mixpanel (first visit -> sign up form -> sign up), but can't afford tracking every single visit, so I track just the first one. Though daily "Visit" events differ by 30% from New Visitors from Analytics and spoils the funnel.

Upvotes: 4

Views: 615

Answers (1)

Analytics Ml
Analytics Ml

Reputation: 598

Your code functioning correctly(i've checked) Well the difference is due the way both services track users

Google Analytics relies exclusively on keeping track of users via a cookie (the average time of a cookie expires in 30 days).

With Mixpanel, you can utilize a user_id or any other id that makes sense for your business which will always last longer than a cookie.

Here are the differences in mixpanel and google analytics https://mixpanel.com/help/questions/articles/how-is-mixpanel-different-than-google-analytics

How to improve your first user setup in mixpanel; https://blog.mixpanel.com/2015/01/06/community-tip-tracking-first-time-users/

Hope this will help you

Upvotes: 2

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