CODEWITHSUNDEEP
analyticsadobe-analytics
user3570114
user3570114

Reputation: 1

SiteCatalyst (Omniture) Order of Operations: Tagging vs. Configuration?

What is best to do first: configure Sitecatalyst (Omniture) within the platform (so naming the reports/variables), or deploying the tags?

Upvotes: 0

Views: 216

Answers (2)

Chris de Groot
Chris de Groot

Reputation: 362

You can get some standard reports by just tagging for the standard variables (pagename, products and events like scAdd, purchase etc) but you have to define the metrics your company specifically needs at some point to get the most out of Analytics to report against KPIs etc.

It is important to understand (on paper etc) the business KPIs and reports your business needs to see, then define/configure the variables (eVars/events/Props) so that they support the KPIs/Reports, then do tagging to support these variables, then when you have data in the system design the reports/dashboards in Analytics (SiteCatalyst). Then iterate over this lots of times.

Upvotes: 2

user3586903
user3586903

Reputation: 1

I would answer "at the same time". In case of standard implementation, configuration would happen a bit earlier, in case of usage of Context Data Variables it can go the opposite way, but as Crayon mentioned, the reports doesn't make sense until you do both of the activities.

And after all I would highly recommend to the the analysis and documentation before both of these steps.

Upvotes: 0

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