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Pierre Lechelle
Pierre Lechelle

Reputation: 302

Google Analytics & Facebook Connect referral

I'm currently working for a company which uses a lot of Facebook Connect. On their website, that's their main Call to Action.

I can see plenty of visitors coming from Facebook as a referrer and it looks like these people are actually only connecting to the Facebook connect.

I decided to add the domain "s-static.ak.facebook.com" (the one giving all those referrals) to the Referral Exclusion List. However, I'm still getting as much referrals as before.

Do you have any idea what I could do?

Note: I don't want to exclude that traffic, I just want GA to avoid counting this domain as a referral. It's like 40% of the traffic, so it's clearly weird.

Upvotes: 2

Views: 1859

Answers (1)

Pierre Lechelle
Pierre Lechelle

Reputation: 302

Adding Facebook (s-static.ak.facebook.com) to the referral exclusion list actually worked. I was still seing plenty of users coming from this source because old users where still attributed to this "old" source.

If I segment users by New vs Returning, I can now see that users are coming from various sources and not only from Facebook.

Here is what I'd recommend:

  1. Add Facebook to the referral exclusion list (s-static.ak.facebook.com)
  2. Create a new profile to avoid getting old data

Upvotes: 2

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