CODEWITHSUNDEEP
geolocationipadsensegoogle-ads-apigeotargetting
Tower
Tower

Reputation: 1287

Geolocation and IP address targeting for ads

I'm trying to create a Ad campaign with either or both Google Adwords and Google Analytics. The key point for the campaign is to target a specific geographic location and a specific range of class 4 IP addresses and no one else.

I would like the ability to rotate between ads once a specific IP address has already seen an ad in the Ad group.

I've seen something like this done by a company called We-Care-Software and when you click on the image in the email they send it takes you to a landing page for a Time Warner Cable or Verizon Wireless promotion.

I'd like to do something similar to that but targeting IP address ranges. I want to know if this is possible with Google Adsense, DoubleClick for Publishers or Adwords even because with the research I've been doing I haven't come across anything so specific with their services, only geographic targeting, but I need to go deeper than that. Maybe there is an alternative web app that does this?

Any help appreciated. Thanks in advance.

Upvotes: 0

Views: 3864

Answers (1)

matt1
matt1

Reputation: 1185

You wont be able to do this directly with any Google products as far as I am aware. This is due to privacy as IP address targeting (even ranges) could be considered as personally identifiable information. There is IP exclusion, but you can only exclude up to 500 entries, and although wildcards are supported, they are only for the last byte of the address.

If you have a website (e.g. are you a publisher?) that the users are likely to see, you can do the bucketing on your own server (e.g. "BucketA" for users in range 255.255.x.x, "BucketB" for users in range 255.254.x.x etc etc), and the dynamically fire off an adwords remarketing tag with the appropriate bucket ID. You can then target the ad groups to the different buckets in AdWords without Google having to target the IP ranges (as it is targeting the buckets you told it about instead). This approach obviously wont work with users who have not been to your site yet though.

Upvotes: 0

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