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PJC
PJC

Reputation: 997

Is there a single "analytics/marketing" SDK solution for mobile apps?

I hope this is not off topic for StackOverflow since it is not just software development related but also marketing. But I guess this problem is something we developers are all confronted to.

To monitor and market our iOS app, we use a bunch of third party SDKs:

So we are already running more than 6 3rd party SDKs in our app, and it does not feel right:

Is there a way to optimise all this, i.e. to have just one SDK doing most things? Or does someone know of a lib to wrap all this stuff under one lib for instance?

Upvotes: 1

Views: 224

Answers (1)

AlienDev
AlienDev

Reputation: 333

There is no getting around a few of these. If you want to talk with FaceBook, Twitter, etc. You will need their SDK no matter the 3rd party SDK you choose.

You could actually write your own setup to track and deal with everything, but there are those that have done it before.

For example, Parse will do:

  • Analytics
  • push notifications
  • a "smart" review prompting engine (you can do this yourself by reviewing the analytics)
  • crash reporting system
  • it also uses FB SDK, Twitter SDK already to help with user logins where users my want to use their credentials from their sites on your app
  • user login
  • cloud database

  • You could technically throw an "event" into the analytics to track how many folks are using your app that was installed from x store. However, this would require a different version of your app for each store. Sounds like an interesting idea none the less. Tapstreme and others are basically marketing though, not really something required to do something specific. You will need an SDK if they are tracking something specific themselves.

  • one web interface

There are multiple systems built like this. they are called BaaS or Backend as a Service.

Hope this helps, Cheers

Upvotes: 1

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