CODEWITHSUNDEEP
analytics
Sharon
Sharon

Reputation: 49

Google Tag Manager and Goals

I know how to create and apply tags for eccommerce within Google Tag Manager. Do I also need to set up goals in analytics to track revenue/transaction? If it's not necessary, is there any benefit to also setting up goals or can this all be tracked through Google Analytics and recorded because of the GTM?

Upvotes: 1

Views: 198

Answers (2)

mrbubu
mrbubu

Reputation: 484

It is also useful for conversion funnel analysis. You can analyze every step before transaction.

Upvotes: 0

nyuen
nyuen

Reputation: 8907

Yes, you would/should set up goals in analytics to track revenue and transactions. GTM won't be able to tell what are goals or not, so that 'interpretation' would be done in GA.

Upvotes: 1

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