lcl
lcl

Reputation: 13

Update ad creatives without loosing likes and shares

Using Facebook Ads API, we can create new creative set, and replace it in the ad group, but this result in loosing the performance records (and engagement).

Is there anyway to update the picture/text without loosing the performance records ?

Upvotes: 0

Views: 115

Answers (1)

Rotem Druker
Rotem Druker

Reputation: 19

Unfortunately, you will lose the likes and comments every time you change your creative. It makes sense though. Let's say I like your ad because it had a nice image of a dog. Then you'll change the image to be image of a cat. If I see your ad again, containing image of a cat and it shows me that I liked it, I would be upset (as I don't like cats...). Therefore, you should not be able to carry the likes and comments when changing the image.

Regarding "performance records", AFAK, these ones do carry on when you change your creative, as they are in the ad/adset/campaign level.

Upvotes: 1

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