Reputation: 1235
I attended a recent analytics conference and it was beaten into everyone that anyone capturing analytics data should be using google tag manager.
I understood that it was of primary value to those wanting to make changes/maintenance, without access to the code.
Since I'm a developer, we already define our analytics tracking code in one spot, for the entire site.
What are the benefits of using it for developers?
Upvotes: 1
Views: 123
Reputation: 9603
I think you would get a better response and discussion by asking it in either the Google Plus - Google Tag Manager Community (lots of devs, even Google's main GTM devs) or on the Google Tag Manager forum.
Upvotes: 1