BvuRVKyUVlViVIc7
BvuRVKyUVlViVIc7

Reputation: 11811

Facebook permissions for an app which should tag/mention/post to user feed without friendship

We are a event company which offers a system for improving social media performance for companies on events.

F.e. a user registers via internet for an event (f.e. a concert, sponsored by a big brand company). During the registration process, the user has to grant permission to our facebook app (so we can tag/mention or post on his feed with his name, or he just has to like our page), otherwise he is not allowed to visit the concert.

we want now to do following:

  1. after registration finished, we would like to post on the user wall or mention the user in a post by our app:

    f.e. "Max Mustermann: Hey, i just visited this concert #brandname" (as post on the user feed by the user himself) or: "Max Mustermann visited the Concert of #brandname" (as story or mention)

  2. We also offer a system to make pictures and the pictures are associated with the users (they can select that he is the user on the photo). After the user selects that its him on the photo, the photo should be shared on facebook, either by the user himself or tagged by our app).

Is there any best practices to to these things? We implemented a workflow already, but facebook said that this doesnt work.

I cannot find anything usefull, the docs are not going deep enough to find out which rights are needed for which action type (user feed post, tag or mention or story)...

Can you give me some advice on how to do it proberly?

Upvotes: 0

Views: 267

Answers (1)

C3roe
C3roe

Reputation: 96151

Facebook’s Platform Policy forbids almost every kind of “rewarding” users for making posts, sharing, giving likes, etc.

  1. Encourage proper use
    1. Only incentivize a person to log into your app, like your app’s Page, enter a promotion on your app’s Page, or check-in at a place. Don’t incentivize other actions. (Effective November 5th, 2014, you may no longer incentivize people to like your app's Page).

This basically means that you can not reward a user in any way for actions such as sharing/posting, liking etc. It does not even matter whether the reward is of a “physical” nature (money, gifts, free drinks, …), or just “immaterial” in the form of some “points” system or the like.

Facebook wants users to share and like content of their own free will, because they feel like sharing or liking that piece of content – “hey, this is funny/interesting/etc., I’ll share that with my friends because I know they also like that kind of stuff” – and not because they get any kind of reward for it; simply because that creates a lot of “unwanted” posts/likes – post and likes that users would not have made/given, if their was no reward tied to this. Those kinds of posts are the ones that annoy a user’s friends the most, and are often reported as spam.

Upvotes: 1

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