Google Tag Manager + Analytics doesn't seem to be working

Question

I recently set up Tag Manager and Google Analytics.

In Google Analytics

• I set up an account

In Tag Manager

• I pasted the Tag Manager script just under the body tag of all my pages
• I set up a container
• I added the "Universal Analytics" tag
• I copied my Google Analytics tracking ID "UA-...." to the tag
• I added the "All pages" rule to the tag
• I published the tag

When I hit one of my web pages, I see - a call to googletagmanager.com/gtm.js?id=GTM-... (with my tag ID) - a call to google-analytics.com/analytics.js - a call to google-analytics.com/collect?...tid=UI-...&tgm=GTM-... (with both my tag and analytics ID)

Now when I go to the Google Analytics dashboard, I see no sessions, not even in the Real-Time session dashboard.

Under Admin > Property > Tracking Info > Tracking Code, it says "Status: Tracking Not Installed" I assume this is ok since I didn't copy the Analytics script to my page, but the Tag Manager script instead.

Is there some delay, or am I setting it up wrong?

Answer 1

I recommend every time you sent up GTM with a analytics tracking tag that you check that it sends data. This can be done by looking at the developer tools with chrome or firefox. Really any web browser.

In your web browser open up developer tools and open network. Find the filter button a and search for "UA-".

If you see something that says pageview, scroll down the headers and you will see your UA Account number and if you used GTM to implement the tag you should see your GTM tag ID.

Reload the page and check again. If you see it means it is sending data to the correct property. If it is not then there is something wrong with your implementation.

If you set everything up correctly and still dont see data check your filters. I always recommend keeping one view unfiltered.