Custom branding on watch load screen

Question

In the uber apple watch application, I noticed they managed to put the text 'Uber' beneath the loading indicator.

How did they accomplish this?

Answer 1

You need to set a value in the Watchkit App's Info.plist*.

*note that the screenshot in the original question was for WatchOS1 - in WatchOS2, the title shows in the status bar at the top instead of near the loading indicator, but this answer still controls that text.

1.) Open the Info.plist file for your Watchkit App.
2.) Set the title for the "Bundle display name" key

See the image below for help, as of Xcode 6.3.1:

Alternately, you can edit the Info.plist file as source code and paste this in there:

<key>CFBundleDisplayName</key>
<string>My Cool Title</string>

Answer 2

After extensively double-checking, I can confirm there isn't currently a way to add it using the SDK. I suspect the Watch displays things slightly differently in the shipping OS or they were presenting using an old version.