CODEWITHSUNDEEP
seoschema.orgmicrodata
Mike Chivington
Mike Chivington

Reputation: 51

Schema microdata: Is it damaging to reference an item that is only present on some pages?

I'm building a WordPress theme. The LocalBusiness entity is stated in the header of the website (present on every page). I would like to "itemref" the business description, which is only present on the home page. I can put the reference in and it will work on the home page, but on every other page there will be a reference to a non-existent item. Is this a bad thing or not?

Upvotes: 1

Views: 115

Answers (1)

unor
unor

Reputation: 96737

The itemref attribute can only be used for referencing elements from the same document.

What to do instead?

  • You could duplicate the description on each page. If you don’t want to have it as visible content, you could use a meta element.

  • You could omit the description on the additional pages.

  • You could (and should anyway) provide the url for the item (typically the homepage, if the whole site is about this business), and hope that consumers interested in this item will follow the URL to learn more about it (so they would find the description).

Upvotes: 1

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