CODEWITHSUNDEEP
androidgoogle-analyticsgoogle-playgoogle-play-services
Alexander Abramovich
Alexander Abramovich

Reputation: 11458

What are the ways to consume utm_* parameters in referrer, when sending a traffic to the Play Store

When sending a traffic to the Google Play Store, the standard way is to populate the referrer field (in URL) with an optional set of parameters (such as utm_source, utm_campaign and others - https://support.google.com/analytics/answer/1033867?hl=en).

What are the standard ways to consume them? One is known to me and this is the API to the Play Store. Are there any other ways? For example, are those parameters currently interpreted by the Play Store and are presented somewhere in the Play Store UI/analytics etc? Are they presented anywhere else (if yes, then where and how - seeing a screenshot would be the best)

Upvotes: 1

Views: 1238

Answers (2)

Tom Hennigan
Tom Hennigan

Reputation: 1152

You can see UTM tagged traffic in the new "User Acquisition" section of the Google Play Developer Console. There is some help on the feature. FYI the report only allows you to see values for utm_source and utm_campaign.

You may also find this video about the feature useful.

User Acquisition tab on Google Play Developer Console

Upvotes: 2

Neige
Neige

Reputation: 2840

I juste implement this feature in an Application.

Here is the documentation : Google analytics Campaign documentation

And the testing documentation : Google analytics Campaign testing

The short way is to add these line to the manifest :

<!-- Used for Google Play Store Campaign Measurement-->
<service android:name="com.google.analytics.tracking.android.CampaignTrackingService" />
<receiver android:name="com.google.analytics.tracking.android.CampaignTrackingReceiver" android:exported="true">
  <intent-filter>
    <action android:name="com.android.vending.INSTALL_REFERRER" />
  </intent-filter>
</receiver>

This Receiver and Service will automatically send all the information to your Google Analytics.

You can display these information into Google Analytics->Acquisition/Google Play Referral Flow

Upvotes: 1

Related Questions