CODEWITHSUNDEEP
google-analyticsuniversal-analytics
Dreadlord
Dreadlord

Reputation: 413

Universal Analytics, will this work: Remarketing + Anonymise IP?

So I need to have this feature in Analytics code to anonymize IP from the visitors:

ga('set', 'anonymizeIp', true);

But I also need remarketing for AdWords campaigns:

ga('require', 'displayfeatures');

So my question is: will remarketing work with anonymize IP?

Upvotes: 0

Views: 305

Answers (1)

Eike Pierstorff
Eike Pierstorff

Reputation: 32770

Yes, this will work. Remarketing does not depend on the IP address, it uses the (3rd party) cookie from the Google display network.

Upvotes: 1

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