HM-10 Wont accept name and returning +NAME=?

Question

Maybe someone had this problem.

"Send(AT)"
OK
"Send(AT+NAME?)"
+NAME=?
OK
"Send(AT+NAME1234)"
+NAME=1234
OK
"Send(AT+NAME?)"
+NAME=?
OK

Cant get this BLE HM-10 to remember name. I was using FTDI and ch340, arduino monitor and realterm

Update! After reset to defaults it started working Now i now its a genuine HM-10 and i have CC41-A

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• Command Description *
• ---------------------------------------------------------------- *
• AT Check if the command terminal work normally *
• AT+RESET Software reboot *
• AT+VERSION Get firmware, bluetooth, HCI and LMP version *
• AT+HELP List all the commands *
• AT+NAME Get/Set local device name *
• AT+PIN Get/Set pin code for pairing *
• AT+PASS Get/Set pin code for pairing *
• AT+BAUD Get/Set baud rate *
• AT+LADDR Get local bluetooth address *
• AT+ADDR Get local bluetooth address *
• AT+DEFAULT Restore factory default *
• AT+RENEW Restore factory default *
• AT+STATE Get current state *
• AT+PWRM Get/Set power on mode(low power) *
• AT+POWE Get/Set RF transmit power *
• AT+SLEEP Sleep mode *
• AT+ROLE Get/Set current role. *
• AT+PARI Get/Set UART parity bit. *
• AT+STOP Get/Set UART stop bit. *
• AT+START System start working. *
• AT+IMME System wait for command when power on. *
• AT+IBEA Switch iBeacon mode. *
• AT+IBE0 Set iBeacon UUID 0. *
• AT+IBE1 Set iBeacon UUID 1. *
• AT+IBE2 Set iBeacon UUID 2. *
• AT+IBE3 Set iBeacon UUID 3. *
• AT+MARJ Set iBeacon MARJ . *
• AT+MINO Set iBeacon MINO . *
• AT+MEA Set iBeacon MEA . *
• AT+NOTI Notify connection event . *
• AT+UUID Get/Set system SERVER_UUID . *
• AT+CHAR Get/Set system CHAR_UUID . *
• -----------------------------------------------------------------*
• Note: (M) = The command support slave mode only. *
• For more information, please visit http://www.bolutek.com *
• Copyright@2013 www.bolutek.com. All rights reserved. *

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+VERSION=Firmware V3.0.6,Bluetooth V4.0 LE

Answer 1

try a shorter name. I had the same problem.some version do not accept long name

Answer 2

You can try equal sign for set a value

   AT+NAME=newName

edit for code prefix

Answer 3

Type to get value (Same is with other commands):

AT+NAME

Type to set value:

AT+NAMEnewName