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Basit
Basit

Reputation: 17184

Adwords Dynamic Remarketing for Bidding

We have a website like ebay. There is two audience, one is customer and another is store owner.

Store owner adds product so people can bid on it to win.

We have customers, who start bidding on the item once its displaying.

Now We want to display dynamic remarketing ads to store owners that they have new bids and the highest value is $99 (so its asking store owner to please come back and accept the bid)

Question

Is there a way to show latest bids to customer on display network with dynamic remarketing on adwords?

We want to show these ads only to store owners

Upvotes: 0

Views: 81

Answers (1)

Kuba Chour
Kuba Chour

Reputation: 559

This should be doable, as long as your site doesn't provide bids on AdWords restricted items: https://support.google.com/adwordspolicy/answer/6008942?rd=1#con

But there are some obstacles:

  1. What if owners use AdBlock?
  2. click won't be very cheap (my rough guess is like 0.5 USD)
  3. isn't email for those better option?

How to do that?

1) Make a automaticly refreshed feed (list) of all provided products and integrate only those, which has value of 99 USD (https://support.google.com/adwords/answer/6077139?hl=en&ref_topic=6077046)

2) Set-up Adwords advanced remarketing code with your product information and id (depends on product) (more on this: https://support.google.com/adwords/answer/3103357)

3) In Tag Manager set-up rule of firing AdWords pixel and add informaion only at sections where store owners set-up or see their products (like site.com/owner-login). This should secure that owners will see only those product which they own.

Upvotes: 1

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