CODEWITHSUNDEEP
google-analytics
user1844086
user1844086

Reputation:

Google analytics syntax event label and or results don't match

I am new to querying GA with event label filters and am trying to work out my mistake with the following syntax. I have 3 different event label filters on 3 separate reports which are identical, except for the variation in this query:

Report filter 1: ga:eventLabel==Login - Create Account Step 2

Report filter 2: ga:eventLabel==Login - Create Account Step 2;ga:eventLabel!=Where to Buy Step 2 Submit Query

Report filter 3: ga:eventLabel==Login - Create Account Step 2;ga:eventLabel==Where to Buy Step 2 Submit Query

Now, I would expect that the count of sessions and users I get from report filter #1 would equal the sum of results from report filters #2 and #3. But actually, report filter #2: ga:eventLabel==Login - Create Account Step 2;ga:eventLabel!=Where to Buy Step 2 Submit Query returns counts of users and sessions orders of magnitude larger than the other 2 queries. (like 70K vs 120ish). Feels like there's a classic beginner conceptual error I'm making here, but I'm not sure how to google the the right question. Any ideas what I'm doing wrong?

Thanks for any help.

Upvotes: 0

Views: 191

Answers (1)

Joe Law
Joe Law

Reputation: 245

What you are trying to query with session/user metrics won't really work the reason being is that events are hits and so filtering that way filters on the hits. The way to get around that is to create segments of users that have triggered the events that you are interested in.

Now if you were to report on events/unique events using those filters based on the logic there I would expect #1 and #2 to return the same results and #3 to contain no values.

Upvotes: 0

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