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Sebastian Slomski
Sebastian Slomski

Reputation: 51

E-Mail tool for Transactional, Automated and Newsletter E-Mails

I’m looking for a E-Mail tool to fit my needs. Right now we use Mandrill for transactional E-Mails and Mailchimp for Newsletters. We would love to cover the Automated E-Mails also with Mailchimp, but the tools are quite limited (see our requirements in 2.). My gut feeling says, there is no [single] tool to cover my needs, but before I spend months developing a stable tool which handles all of my needs, I thought I would reach out to you.

Here are my needs:

  1. Transactional E-Mails: We want to use it to send transactional emails. Depending on [the category of] what the customer bought, the context of the email will be different (e.g. other images, texts). There will be up to 20 different categories.

  2. Automated E-Mails: We want to send an E-Mail to a customer for his birthday or before an ordered product arrives. As our products usually take between 1 month and 1 year to deliver, we also want to send an E-Mail, enriched with detailed information about the product, 1 month and also 1 day in prior. Now the important part: Some customers have up to 3 outstanding deliveries per year. In a perfect world, all this timings and the templates can be edited by our marketing personnel, not just by a developer.

  3. Newsletter E-Mails: Each customer and/or customer group should become a personalised newsletter. Therefor the newsletter tool has to be fed with data about the customer from our systems/Salesforce.

  4. All customer specific data is in Salesforce. Therefor the ideal mail system has a good Salesforce integration.

Do you know of any product[s] like this? What would you use? Thank you!

Upvotes: 0

Views: 89

Answers (1)

Ted Goas
Ted Goas

Reputation: 7567

At Stack Overflow, our needs are similar. We send a bunch of triggered transactional emails, automated "drip" emails, and digest newsletters. Until recently, we sent everything through our own codebase using homegrown tools, but we're in the process of transitioning over to SendGrid. We also looked at Mail Gun and Send With Us, but SendGrid seemed like the best fit and we hope to send everything through one ESP.

We don't use Salesforce, so I can't comment on that.

Upvotes: 0

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