CODEWITHSUNDEEP
google-analytics
nick
nick

Reputation: 507

Direct Traffic Google Analytics 100% Bounce Rate Less Than a Second on Page

Recently in some of my web properties I've noticed that there have been a very large uptick in what seems like some sort of odd spam. It is all direct traffic to the homepage lasting less than one second, all new users. I have sorted them by network in the image below and there seem to be about 9 offenders (at least for this web property). The traffic doesn't always have a common geographic location, but sometimes does. I realize I could set up rules to filter this traffic, but that would also filter out some legitimate traffic.

What exactly could this traffic be representative of? Spiders gone awry, useless bots?

What are solutions others have used to mitigate similar data anomalies.

enter image description here

Upvotes: 0

Views: 669

Answers (2)

mark rowe
mark rowe

Reputation: 11

I've also just turned on the 'filter bots from reports' setting in analytics. Admin / View column - view settings / Bot Filtering. after reading this... https://www.ohow.co/common-causes-of-unnatural-spikes-in-direct-traffic-google-analytics/

Upvotes: 1

kgrg
kgrg

Reputation: 1633

I'd suggest you to check this traffic based on hostname dimension. If you see many hosts other then yours, or (not set) values, then it's very likely to be a result of so-called referral spam. These hits were pushed into Analytics from devices other than your site. There are several methods to prevent this happening, e.g. by adding an Analytics View filter, that prevent hits of other Hostnames to appear in your reports.

Upvotes: 0

Related Questions