CODEWITHSUNDEEP
schema.orgmicrodata
Toby Hope
Toby Hope

Reputation: 21

Schema.org mark up offer for specific type of user

I am adding some schema.org microdata to a product details web page.

I have added the product entity and have various offers associated with it.

How do I indicate that one Offer is valid for any user and that another Offer is a members' only discounted price?

Schema.org indicates that I might be able to use a BusinessEntityType for this: http://schema.org/BusinessEntityType

Which points to - maybe - good relations Enduser

http://purl.org/goodrelations/v1#Enduser

But here the trail goes cold - I'm not sure how to add an Enduser as the BusinessEntityType, nor how to mark each Enduser as either a 'member' type or 'non-member' type.

Here is a snippet from the product, representing one Offer - I'd like this to be for any non-member user.

<div class="price" itemprop="offers" itemscope itemtype="https://schema.org/Offer">
    <span itemprop="priceSpecification" itemscope itemtype="https://schema.org/PriceSpecification">
        <meta itemprop="valueAddedTaxIncluded" content="false" />
        <span itemprop="priceCurrency" content="GBP">£</span><span itemprop="price">2.76</span><span class="vat-pricing-wrap"> excl VAT</span>
    </span>
</div>

Another snippet - I'd like this to be an exclusive members' only Offer.

<div class="price" itemprop="offers" itemscope itemtype="https://schema.org/Offer">
    <span itemprop="priceSpecification" itemscope itemtype="https://schema.org/PriceSpecification">
        <meta itemprop="valueAddedTaxIncluded" content="false" />
        <span itemprop="priceCurrency" content="GBP">£</span><span itemprop="price">1.76</span><span class="vat-pricing-wrap"> excl VAT</span>
    </span>
</div>

Upvotes: 2

Views: 280

Answers (1)

unor
unor

Reputation: 96697

The expected value for the eligibleCustomerType property is an enumeration of the BusinessEntityType type.

Schema.org lists four values (…Business, …Enduser, …PublicInstitution, …Reseller) from the GoodRelations vocabulary. GoodRelations itself doesn’t define more values.

As these four values don’t seem to be suitable for your case, the best way would be to find a suitable type defined by someone else. If there’s no such type, the "clean" way would be to use your own type, e.g. (assuming that you control example.com):

<link itemprop="eligibleCustomerType" href="http://example.com/types/Member" />

The not-so-clean way would be to use a string value instead (Schema.org allows this for all their properties), e.g.:

<meta itemprop="eligibleCustomerType" content="Member" />

Upvotes: 2

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