Riccardo Malesani
Riccardo Malesani

Reputation: 203

Marketing Cloud ID override

I'm using the Adobe Marketing Cloud ID Service (MCID) on an Adobe Analytics deployment.

Now I need to overwrite the native ID with a custom one and I'm thinking to exploit the s.visitorID variable.

As stated here: Visitors identification hierarchy , s.visitorID would be considered primarily to the default MID identification, but my question is:

Would the s.visitorID value used exactly like the default MID within the Marketing Cloud Suite (spread across solutions)?

Upvotes: 0

Views: 996

Answers (1)

Nils
Nils

Reputation: 151

I'm not sure if there is currently an offical way to override the MID.

Something to try though - If you are using a first-party data collection server (the s_vi cookie is on a domain you own and writable from the app) you could try putting the MID value from the app directly into the s_vi cookie before MC code on the page runs (potentially in webview cookie store?) MCID Service would then use that cookie value as a 'migrated' visitor ID during an MCID migration period.

Upvotes: 0

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