cktrippy
cktrippy

Reputation: 41

Admob Show Rates vs Matched Requests

I'm facing a problem where my app has 4000 matched requests with 4053 network requests which gives me a 99% match rate but my show rate is near 2000.

can anyone shed some light on this issue?

Upvotes: 1

Views: 10007

Answers (1)

Michael A
Michael A

Reputation: 5840

Lets make some order:

network requests: amount of requests sent from app to admob

Matched requests: amount of requests that admob succeeded in filling

show rate (impression): actual amount of ads that was shown to the user

Understand that not all of the ads that an app request is eventually displayed to the user. for interstitial for example usually an ad is requested in advance and kept in cache (this is an ad request and a match) and only when the user actually sees the ad it counts as an impression.

Upvotes: 4

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