jonners99
jonners99

Reputation: 134

Schema.org organization json-ld does content need to be on page

I am looking to add JSON-LD data to our company's site and have been using the structured data testing tool to validate my schema data and it all seems ok.

My question though is whether the content in the JSON-LD schema needs to be human readable as part of the human readable page content as well?

Upvotes: 0

Views: 347

Answers (1)

Shannon Young
Shannon Young

Reputation: 1576

Google guidelines on the matter.

At Google, our first priority is to help our users find relevant, engaging answers for their search queries. High-quality structured data must not create a misleading or deceptive experience for search users. It should be an up-to-date and accurate reflection of the topic and content already found on the page, such as text, images, and videos. For example:

Markup should not be used to hide content not visible to users in any form, since it might create a misleading or deceptive search experience. For example, if the JSON-LD markup describes a performer, the HTML body should describe that same performer.

Source - Google, Quality guidelines

Upvotes: 1

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