CODEWITHSUNDEEP
adobeanalyticsadobe-analytics
trying_To_Code
trying_To_Code

Reputation: 5

Adobe Analytics- Email campaign tracking

My organization sends out various emails to users and we want to track " How many users clicked on the links in that particular email sent out by our team?". How do we track this in Adobe Analytics & Reporting? Right now I am only able to see, how many people clicked on the links in all the emails combined but I am not able to differentiate among various emails sent by our team

-Arjun Patil

Upvotes: 0

Views: 1011

Answers (1)

Wizer
Wizer

Reputation: 48

Append a query parameter to your Email landing page URL, which user will click on. For example: www.mysite.com/landingpage?cmp=my_email_campaign_name

Then set up Adobe Analytics tracking code to capture this code and pass it to s.campaign variable or any other eVar used for campaign tracking.

s.campaign=s.Util.getQueryParam("cmp")

Upvotes: 1

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