CODEWITHSUNDEEP
facebook-javascript-sdkfacebook-pixel
Andrew Briggs
Andrew Briggs

Reputation: 1349

Facebook Pixel Not Reporting Leads

We have a Facebook Ad which directs users to a Live Webinar Sign Up Page on another website.

There are multiple steps in the visitor flow:

1) Click Facebook Ad 2) Go to Webinar Sign Up Page 3) Go To Webinar Countdown Page 4) Go To Webinar Registration Thank You Page

We have the Facebook Pixel on 1, 2, and 4 but not #3 page.

On #1 and #2 I have PageView event:

fbq('track', 'PageView');

And on #4 I have TrackLead, which is supposed to show in Facebook Ads Manager custom reporting

fbq('track', 'Lead');

My question is does the omission of the Facebook pixel code on page #3 cause this Facebook Pixel / Lead Reporting to not work?

Upvotes: 6

Views: 3182

Answers (1)

Jon Church
Jon Church

Reputation: 2350

Skipping a page in the flow should not cause lead reporting to stop working on other pages.

To achieve your goal of seeing Cost per Wesbite Lead, try the following:

If you are seeing lead events from your Pixel section in the Ads Manager: Your pixel is firing properly and recording the event. To see Cost per Website Lead, Make sure you are filtering correctly. In your Ads Manager, filter by 'Cost per Website Lead', instead of 'Cost per Lead (form)' as they are two different kinds of leads.

If you are not seeing lead events show up in your Pixel section of Facebook Ads Manager, then the pixel on your site is not firing properly, and there is an issue with your code or the page. There should be plenty of answers that deal with firing a pixel properly.

Upvotes: 0

Related Questions