CODEWITHSUNDEEP
google-analytics
curious1
curious1

Reputation: 14727

Where to find search queries?

I am hoping to find the search queries that people use to find our website via search engines such as Bing, Yandex, Baidu, etc.

In Google Analytics, I went to Acquisition > Search Console > Queries. I saw a page of "This report requires Search Console integration to be enabled". Do I have to do this?

Upvotes: 0

Views: 1364

Answers (1)

DanielS
DanielS

Reputation: 856

If you connect the Search Console to your Google Analytics Account you get the Google Search Data from Search Console shown in Analytics (only the data from google). You won´t see data from Bing, Yandex, etc.

You also don´t see conversion or behavioral metrics to this keywords. It looks like this (the same you see in the search console): enter image description here

The connection is very easy: Admin >> (Select the right property) >> "All Products" (second column) >> scroll down to Search Console (the last one)

The reason, why you don´t see the keywords in Google Analytics is the Google Safe Search updtae (2011). Google changed the SERPs to https and webanalytics tools don´t get the keywords anymore. You just see (not provided).

There are some possible solutions to avoid this:

  1. here are some workarounds you could use. For example https://blog.kissmetrics.com/unlock-keyword-not-provided/
  2. There are some Tools like https://keyword-hero.com They provide you the keywords again in Analytics.

Upvotes: 1

Related Questions