CODEWITHSUNDEEP
google-analyticsgoogle-tag-managergoogle-datalayer
Sumit Mate
Sumit Mate

Reputation: 3

How can I track the add ons(products) associated with the transaction data layer- GTM?

I have following data layer deployed on confirmation page which captures the transactional data all correct. enter code here

<!-- Enhanced Ecommerce Data Layer through Google Tag Manager -->
<script>
dataLayer.push({
  'ecommerce': {
    'purchase': {
      'actionField': {
        'id': rtCONFIRMATIONNUMBER_0,            
        'revenue': rtTOTALCOST,        
        'tax':rtTAX_0,
      },
      'products': [{                           
        'name': rtPROPERTYNAME+'-'+rtROOMTYPE_0,    
        'id': rtCONFIRMATIONNUMBER_0,
        'price': rtTOTALCOST,
        'quantity': 1
       }]
    }
  }
},{
    'event': 'purchase'
});
</script>
<!-- END Enhanced Ecommerce Data Layer through Google Tag Manager -->

But this is not enough when user is adding some other add ons available at the time of checkout which I want to capture under the same transaction ID. How can I modify this to capture the added Items data?

Upvotes: 0

Views: 132

Answers (1)

nyuen
nyuen

Reputation: 8907

First of all, there looks to be an error with your dataLayer.push. Your event key should be defined in the same object as your ecommerce object if you are planning on firing tags with the purchase event:

dataLayer.push({
   'ecommerce': {
      // ecommerce stuff
   },
   'event': 'purchase'
})

Back to your main question now, one option would be to add the other add-ons as separate products:

 dataLayer.push({
   'ecommerce': {
      'purchase': {
         'actionField': {
            'id': rtCONFIRMATIONNUMBER_0,
            'revenue': rtTOTALCOST,
            'tax': rtTAX_0,
         },
         'products': [{
               'name': rtPROPERTYNAME + '-' + rtROOMTYPE_0,
               'id': rtCONFIRMATIONNUMBER_0,
               'price': rtTOTALCOST,
               'quantity': 1
            },
            {
               'name': rtPROPERTYNAME2 + '-' + rtROOMTYPE2_0,
               'id': rtCONFIRMATIONNUMBER2_0,
               'price': rtTOTALCOST2,
               'quantity': 1,
               'category': 'add-on'
            },
            // other product objects like add-ons
         ]
      }
   }

Upvotes: 0

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