How to see revenue-per-page in google analytics?

Question

This seems like it should be really simple to figure out. What I want to see how much revenue was generated by people who visited any page. That is to say, how many people viewed the page /foo and then later went on to make a purchase? And how much did these folk spend?

I cannot, for the life of me, find a way to generate that data. I can see this data per landing page, by creating a report with the dimension "Landing Page" and the metric "Revenue":

My report config:

My report output

That works just fine. But I don't care about how people entered, I care about all the pages they visited, whether those were entrance pages or not. So when I simply change the dimension from "Landing Page" to just "Page" I get this:

My New Report Config

My New Report Output

Why is it zero? Shouldn't revenue be applied to any page that was visited in the lead up to a purchase? We can see there's lots of revenue, so how is this report showing no revenue?

Answer 1

The closest thing to what you want is the "Page Value" metric. More info here

In your report, you would only see rows and data for pages where an actual transaction (or a goal with a value) take place, which according to your description, is not what you want.