Reputation: 15402
There is a new metrics in Google Play console named "install events" (daily install events). I just compared these metrics to the classical "user installs" (I have the french version of the console by I think that the translation in English on the console is daily "Installs per user").
I don't understand why the "install events" are rough, in my case, 50% higher than the daily "Installs per user".
Is it because of the installs after the users changed their device? Installs on multiple devices? (tablet and phone) Else?
Thanks!
Upvotes: 1
Views: 5334
Reputation: 2008
Installs by User is "Unique users who installed the app on one or more of their devices for the first time."
Install Events is "How many times the app has been installed on a device, including devices that previously uninstalled your app and are installing it again."
The first statistic is user oriented and first time only. The second is device oriented and every install counts. Upgrades are not installs.
Upvotes: 1