CODEWITHSUNDEEP
rgoogle-analyticsgoogle-analytics-firebase
Henk Straten
Henk Straten

Reputation: 1447

Use googleAnalyticsR to get data about adwords campaigns

I am using the googleAnalyticsR package to retrieve google analytics data. If I connect to google analytics

ga_auth()

And get my account, web_prop_id and link_id I can check my adwords campaign with the following:

ga_adwords(account_id, webprop_id, linkId)

However, within this adwords campaign I want to see which ad-group gets which clicks. Any thoughts on how I can do this deepdive?

Upvotes: 1

Views: 249

Answers (1)

MarkeD
MarkeD

Reputation: 2631

You can use the native GA reporting API to get click data from AdWords, details of all metrics and dimensions are here

It would be something like:

library(googleAnalyticsR)
ga_auth()
ad_data <- google_analytics(123456, date_range = c("2016-03-02", "today"), 
                             metrics = c("adClicks", "adCost"),
                             dimensions = c("medium","campaign"))

Upvotes: 1

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