CODEWITHSUNDEEP
google-analyticsevent-tracking
oOPurple_HazeOo
oOPurple_HazeOo

Reputation: 37

Track when users click a button that originated from Twitter

I know how to set up an event in Google Analytics to track if a button has been clicked.

My question is how do I track a specific audience segment, so if the user originally came from a Tweet, landed on a page and then clicked a download button.

Upvotes: 0

Views: 338

Answers (1)

Millhorn
Millhorn

Reputation: 3166

You have options...

Option 1:

Set up your button tracking via GTM. You'll have to specify what's being clicked in GTM (.pdf, .mp3, etc.)

Then in GA, view your button clicks through Events (Reports > Behavior > Events). Add a Secondary Dimension for Source/Medium and you'll see who came via Twitter.

Option 2:

When you post something to Twitter, use UTM params. Then, you can track the incoming leads from Twitter via campaigns (Reports > Acquisition > Campaigns). Look for Twitter under your Campaign Source.

Upvotes: 1

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