CODEWITHSUNDEEP
google-analyticsgoogle-tag-managereventtriggerevent-tracking
Schaeffer Warnock
Schaeffer Warnock

Reputation: 309

Google Tag Manager - Tag Firing Way too Many Times

We are having an issue with our tracking on www.x3tradesmen.com where a Google Tag Manager tag is firing way too many times and we cannot determine why...

We only have one website event tag linked to Google Analytics called Form Submit and typically we would receive between 2-10 Form Submit events per day at the most, however, recently we have noticed that the tag is firing 1000's of times sporadically and we cannot pinpoint the issue. We have also noticed that our users have drastically increased for short time periods (minutes/hours). We typically only get 40-80 users per day on our website but we saw a massive spike of around 400 users in less than one hour once.

We recently added the facebook pixel via GTM and that is really the only change that we have made and now we are seeing these issues. Does anyone know of any common reasons to why this would be behaving this way or can anyone see any major issues with our implementation of GA or GTM on our website that would cause this?

I know this information is vague, so please let me know if there is specific information that would help identify the issue.

Thanks in advance!

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Upvotes: 0

Views: 3134

Answers (1)

Eike Pierstorff
Eike Pierstorff

Reputation: 32760

I presume it is the FB pixel - Facebook automatically collects information in addition to what you have configured yourself and uses post/submit events to send them. You can disable that behaviour as per documentation and see if it makes a difference:

Automatic Configuration

The Facebook pixel will send button click and page metadata (such as data structured according to Opengraph or Schema.org formats) from your website to improve your ads delivery and measurement and automate your pixel setup. To configure the Facebook Pixel to not send this additional information, in the Facebook Pixel Base code, add fbq('set', 'autoConfig', 'false', '') above the init call.

I had a similar issue where suddenly additional submit events turned up in the GTM preview pane that I finally tracked down to FB, so there is a good chance that yours is the same problem.

Upvotes: 1

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