CODEWITHSUNDEEP
androidiosfirebasegoogle-analytics
Marco Zanetti
Marco Zanetti

Reputation: 4271

Map adClick --> appInstallation using Firebase

I'm new to Firebase. I've been using Analytics in the past and AdWords as well (on web projects) but never managed to put my hands on Firebase yet. A customer is asking me to map how many users will be installing his forthcoming app coming from each separate ad he published online, in order to understand which ads are the most profitable ones.

This seems to me to be a fairly normal use case but, believe it or not, I wasn't able to retrieve a proper guide about this topic. In my mind I imagine some kind of console in which I can see for each ad URL or ID the number of clicks and PlayStore/AppStore views and - possibly - how many of those clicks converted to an app installation.

The app will be published on both Android and iOS.

Could anybody help me getting any information about this topic?

Thank you Marco

Upvotes: 0

Views: 64

Answers (2)

ReyAnthonyRenacia
ReyAnthonyRenacia

Reputation: 17623

You're looking for Firebase Attribution:

..a powerful form of app analytics that not only determines which campaigns are bringing you users, but also which campaigns are bringing you valuable users that you care most about.

Also related:

Attribution

It’s important to know which marketing efforts are most effective at acquiring new users and keeping them engaged. The Attribution tab shows how many conversion events were driven by each source and ad network.

Upvotes: 1

Praveen Kumar
Praveen Kumar

Reputation: 277

Follow this doc to solve your problem from this you can track user movement with page click tracking and event click tracking. Visit the following link to implement it

https://developers.google.com/analytics/devguides/collection/android/v4/

Upvotes: 1

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