A few iAd questions

Question

Hey everyone, I have a few questions about the iAd platform. I'm not yet part of the Apple Developer Program, so please don't direct me to any Apple developer exclusive pages.

1. From what I've read, Apple charges $0.01 per impression and $2.00 per ad click, and developers get 60% of revenue. Is this accurate? It seems crazy to me.

2. Is it possible to have an iAd displayed only sometimes? For example, only on the main menu/pause screen? Is it feasible to do so?

3. iAds refresh every 3 minutes, right? Does that mean that an ad can be clicked every 3 minutes for another $2? Just want to understand how everything works.

Thanks in advance!

Answer 1

I just updated iAd into my app four days ago. I have about 300 users and I've made nearly $50 already. Granted I probably sat there for ten minutes and clicked the ads. :p I'm not sure if it helps with anything, but I recommend it if you don't have many users. It can be an okay source of revenue, especially if you have a lot of users in your app, or if you have multiple apps running iAd. Sorry to bring back such an old question.

Answer 2

1. I'm not sure they've published any numbers. Those might be about right for "normal" adverts but there are also adverts from developers which are cheaper (and therefore net you less money). A bigger factor is the number of countries that iAds is available in. If most of your sales are outside the US, UK and a small number of other countries, your revenue will be zero.

2. iAd is a normal view that you can add where and when you like.

3. I don't think so. Last I checked you need to refresh them "manually." Apple warn against refreshing more than every thirty seconds.

Answer 3

1. Why does that seem crazy to you? Other ad agencies take a lot more than that. 60% revenue is actually a decent deal.
2. Sure, you can tell your controller only display the ad if certain conditions are right.
3. They refresh periodically, and different ads relate to different campaigns.