mylescc
mylescc

Reputation: 6919

With Google Enhanced ecommerce, what should the quantity value represent when adding/removing from cart?

When firing the add_to_cart or remove_from_cart events in Google analytics, what should the quantity value represent? Should it be the value you are adding/removing or the updated quantity of that product in the customer's cart?

For example, with the following code, does Google now think there are 4 of the item in the cart or 2?

gtag('event', 'add_to_cart', {
  "items": [
    {
      "id": "P12345",
      "name": "Android Warhol T-Shirt",
      "quantity": 2,
      "price": '2.0'
    }
  ]
});
gtag('event', 'add_to_cart', {
  "items": [
    {
      "id": "P12345",
      "name": "Android Warhol T-Shirt",
      "quantity": 2,
      "price": '2.0'
    }
  ]
});

Different analytics tools seem to handle this differently and the GA docs don't make it clear to me what the value should be.

Thanks in advance for any help!

Upvotes: 5

Views: 772

Answers (1)

Silver Ringvee
Silver Ringvee

Reputation: 5545

Based on my personal experience (trial and error) I was able to figure it is the number of items you are adding/removing from the cart. Not the number of items you have in your cart after adding/removing items.

And I agree, the documentation should be more explicit about this.

Upvotes: 5

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