CODEWITHSUNDEEP
google-analyticsgoogle-analytics-api
Ashutosh Jha
Ashutosh Jha

Reputation: 16337

How GA calculate bounce rate ?

I am fetching bounce rate month wise and saving in my DB

But for eg. my data is for JAN - 50% , FEB = 60 % . Which I cross check with GA it is also same ..

But when I find Bounce rate YTD in GA (JAN to FEB) It wont give 50+60 / 2 = 55%

Which mismatch my data ..

Upvotes: 1

Views: 970

Answers (2)

Brian Norman
Brian Norman

Reputation: 564

Bounce rate is the percent of sessions that leave the site without any interaction. As DalmTo mentioned, a bounced session will always be a user that left on the first page but not every session that leaves the site on the first page will be considered a bounce. If any event fires on the first page before the user leaves the site, that session will not be considered a bounce unless the event fired was explicitly specified as a non-interaction event.

Upvotes: 1

Linda Lawton - DaImTo
Linda Lawton - DaImTo

Reputation: 116938

ga:bounceRate

UI Name: Bounce Rate

The percentage of single-page session (i.e., session in which the person left the property from the first page).

Calculation:

ga:bounces / ga:sessions

Trying to get any of the calculated fields to work out with our data is never easy.

Upvotes: 1

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