Brian Norman
Brian Norman

Reputation: 564

Google Experiment Data Discrepancy

I am running a Google Experiment and I can't seem to find a reason for the transaction count discrepancy that I am seeing between the 'Conversions' tab and the 'Ecommerce' tab. I am seeing identical numbers for the session count but a lower transaction count in the 'Conversions' tab than in the 'Ecommerce' tab.

Can anyone think of a reason for the discrepancy? Both tabs claim to be based on 100% of sessions which should eliminate any sampling issues.

I've attached screenshots below of what I am seeing in Google Analytics.

Conversion Tab enter image description here

Ecommerce Tab enter image description here

Upvotes: 2

Views: 43

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