CODEWITHSUNDEEP
adobe-analyticsweb-analytics
frank
frank

Reputation: 379

Adobe Analytics "Product Views" greater than "Page Views"

[Adobe Analytics Metrics Reference][1]https://marketing.adobe.com/resources/help/en_US/reference/metrics.html

According to the definitions of Page Views and Product Views and in an e-commerce perspective, a page view is being set for each server call that is sent and a Product View is is set when a product detail page is being viewed. Given that my product detail page is also a page view, page views should always be greater than the product view. But, in some of my instances I can find my product views being greater than the page views. Is there any specific reason how that could happen?

Upvotes: 0

Views: 547

Answers (2)

Jenn
Jenn

Reputation: 410

Also, product views (specifically, prodView instead of a custom event) can sometimes be triggered if you set the products string WITHOUT setting the events string on a page. I believe there is a now a setting on the backend that can control whether or not this happens, but historically this has been a frequent cause of prodViews being higher than expected.

Upvotes: 2

CrayonViolent
CrayonViolent

Reputation: 32532

There isn't a 1:1 relationship with product views and page views. It is possible to have more product views if you have more than one product in the products string, or if you pop prodView more than once on a page. For example, maybe you have a product listing page with quickview buttons and you trigger prodView on them. Especially if you trigger those prodViews as s.tl calls.

Upvotes: 2

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