CODEWITHSUNDEEP
google-analytics
Shaun
Shaun

Reputation: 811

Is it possible to track a link from a redirect link?

I'm creating a printed advert and would like to use a separate link on the campaign which redirects to my main site. My question is, is it possible to track this link using Google Analytics?

I currently have an alias on an existing website and when I tested to see if this works, it comes up as a direct link rather than a referral.

Upvotes: 0

Views: 616

Answers (2)

Aiyanna K
Aiyanna K

Reputation: 458

These are called vanity URLs. And below links explain how to track them:

http://www.caddelldesigns.com/blog/why-vanity-urls-how-to-track-in-google-analytics https://optimal.marketing/blog/how-to-create-and-track-vanity-urls-in-google-analytics/

Upvotes: 0

XTOTHEL
XTOTHEL

Reputation: 5208

I would utilize campaign tracking for this.

Note, this redirect you're using, you have to only use it for print or dedicate it for print for the duration of this campaign at least.

First you have your redirect: example.com/come

This redirect would normally redirect to: example.com/products/awesome-product

To track this link as something other than direct, you'll need to add UTM parameters. The three important ones are Source (utm_source), Medium (utm_medium), Campaign (utm_campaign). The Source you can call it fall-print-ads. The medium should be print, and if this ad is part of an larger overall campaign with numerous tactics, you can call this ad fall-2018-campaign. Hopefull you're more creative with the campaign names.

So to create the tracked link, you'll assemble everything together and attach it as parameters: example.com/products/awesome-product?utm_source=fall-print-ads&utm_medium=print&utm_campaign=fall-2018-campaign

Make your redirect redirect to the link above and you'll be able to track this.

Upvotes: 1

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